GCAR Ranked Among the BEST MLS in WAV Group's Customer Experience Index
The WAV Group Customer Experience Index has set industry benchmarks for MLSs in 7 key performance indicators.
Grand County Association of REALTORS – February 27, 2026 – Granby, CO 80446 – has earned recognition as a BEST MLS for 2026 by WAV Group, demonstrating excellence in service delivery and adherence to industry benchmarks for MLS performance. WAV Group's Customer Experience Index (CXI) serves as the leading standard for measuring MLS success, enabling organizations to benchmark against their peers and gain actionable insights to enhance member satisfaction.
The WAV Group Customer Experience Index evaluates MLS organizations using seven standardized Key Performance Indicators (KPIs): Overall Satisfaction, Customer Service, Training, Technology, Data Quality, Responsiveness, and Business Generation.
"The WAV Group Customer Experience Index has become the industry benchmark for MLS performance, giving organizations a clear framework to evaluate their service and technology effectiveness," said Marilyn Wilson, CEO of WAV Group. "By leveraging consistent KPIs across markets, the CXI empowers MLSs to make data-driven decisions that enhance their value to members. This program goes beyond simple rankings. It's about creating a roadmap for continuous improvement and long-term success in an evolving real estate landscape."
Thanks to its outstanding performance in the 2025 Customer Experience Index, Grand County Association of REALTORS was named a BEST MLS in the following categories:
- BEST MLS Overall
- BEST MLS Customer Service
- BEST MLS Training
- BEST MLS Technology
- BEST MLS Data Quality
- BEST MLS Responsiveness
“We strive to provide the best tools and services to our MLS subscribers,” Sallie Arnold, CEO of Grand County Association of REALTORS® & MLS said, “The CXI results were exciting, because they confirmed that our efforts are noticed and appreciated by our subscribers.”
BEST MLS Methodology
The BEST MLS badges are awarded based on local subscriber satisfaction ratings collected from CXI participants. Agents and brokers rate their MLS on a scale of 1 to 10 for each KPI. Average scores in each market are then aggregated to determine the program's national benchmarks. MLSs with an average KPI score at or above the national average earn the BEST MLS badge for that category.
Learn more about the BEST MLS badges and the Customer Experience Index at https://www.wavgroup.com/best-mls.
About WAV Group
WAV Group provides innovative guidance to help clients evolve, expand, and thrive. Specializing in the real estate industry, WAV Group serves as a trusted advisor to leading brokerages, MLSs, and PropTech and FinTech firms. Its expertise spans strategic planning, technology, research, public relations, recruiting, venture capital, and mergers & acquisitions. Learn more at WAVGroup.com.
Marilyn Wilson | WAV Group
Images attached separately are listed below.
BEST MLS badges awarded to Grand County Association of REALTORS in the categories of BEST MLS Overall, BEST MLS Customer Service, BEST MLS Training, BEST MLS Technology, BEST MLS Data Quality, BEST MLS Responsiveness by WAV Group Customer Experience Index 2025.