Multiple Listing Services (MLSs) are independent, local marketplaces that promote innovation and make it possible for residential real estate businesses of all types and sizes to compete.
Fostering Competition
Multiple Listing Services (MLSs) are independent, local marketplaces that promote innovation and make it possible for residential real estate businesses of all types and sizes to compete.
Create Connections
Local broker marketplaces create the largest opportunity for connections between real estate agents with properties to sell and those with clients looking to buy.
Enable Comprehensive Marketplaces
Access to inventory and widespread advertising, along with the practice of the listing broker paying the buyer brokers’ compensation, incentivizes local broker participation.
Ensure Reliable Data Access
When brokers input information into local broker marketplace databases, they create hubs of trusted, verified information where all participants have equitable access.
Advance Small Business
Compiling housing information that is accessible to all businesses, in one place, allows smaller real estate brokerages to compete with larger ones.
Encourage Entrepreneurship
Because of lower barriers to entry enabled by local broker marketplaces, new market entrants can advance technology, consumer service and other innovations.
Provide Unprecedented Competition
Many different service and fee business models – from varied commission models to flat fees – thrive in local broker marketplaces.
Local broker marketplaces create the largest, most efficient and convenient markets that ensure equity, transparency and market-driven pricing for home buyers and sellers.
Advance Affordability
The seller broker paying the buyer broker’s compensation for finding a buyer allows home buyers to have a better shot at affording a home and professional representation.
Create Consumer Choice
Buyers and sellers have many choices about the brokers with whom they work – from how they are paid to specific expertise to customer service – all at market-driven prices.
Provide Largest Home Sale Source
Each local broker marketplace provides instant exposure to the largest possible pool of potential buyers for sellers and the greatest number of housing options for buyers.
Source Reliable Data
Consumers can confidently rely on information because real estate agents share complete housing data backed by guidelines that ensure accuracy and transparency.
Lead the World
The U.S. model of broker marketplaces is considered the best value, with no hidden or extra costs and with verified information that is more complete and accessible.
Ensure Equity
All publicly marketed property listings are widely available and accessible to all consumers via their real estate agent on local broker marketplaces.
Support Competitive Compensation
The free market sets broker commission costs within markets based on factors such as service, consumer preference and what the market can bear.
Consumer Access & Opportunity
REALTORS® as Champions
REALTORS® are everyday working Americans who champion wealth building through homeownership and property rights while advocating for their communities.
Lead as Entrepreneurs
Most REALTORS® are small business owners – 65% of whom are women – who exemplify the entrepreneurial spirit of this country.
Advise as Experts & Stewards
REALTORS® help people navigate financial, legal and community aspects of selling or buying a home in what are the most complex and consequential transactions most will ever make.
Contribute to Local Economy
Every home sale generates more than $100,000 in local economic activity, and every two home sales support one American job.
Support Communities
As engaged neighbors, REALTORS® are committed to enhancing the communities they serve through significant philanthropy work and by advocating for fair housing for all.
Build Wealth
REALTORS® help people achieve homeownership, the best and most accessible way for American families to build generational wealth.
Protect Consumers
Every REALTOR® is bound by a strict code of ethics based on professionalism, consumer protection, and the golden rule of do unto others as you would have them do unto you.
© 2023 National Association of REALTORS®. All Rights Reserved.
https://www.nar.realtor/competition-in-real-estate/fostering-competition